Our Mission & Values

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"Our future lies with great people delivering excellent service to our customers and partners"

We want to help our employees achieve excellence – in the right way. We’ll measure and reward our people, not just on commercial results, but on their behaviors and how they embrace our values in their everyday lives.

Our values have shaped our culture; we wish to support all employees to be the best they can and together, we will achieve our objectives. Helping our employees achieve excellence will work towards our main aim of delivering excellent service to our customers and partners.

The County Group’s values are implemented across our branches nationally. Our values serve as a compass to how we behave and how we represent ourselves as a company. We aspire to deliver excellence to every customer, partner and each other. We focus on nurturing and developing each employee to be the best that they can be.

We were founded in 2003 and we’re just as passionate about what we do today as when we started the company.


We will support every colleague to be the best that they can be


We will always respect the feelings and wishes of our colleagues, customers and partners


Strive for quality in everything you do to make a difference to the business and our customers


We are an ambitious company and our future will be built on a determination to achieve our objectives


Working together as one team to achieve our goals whilst supporting our customers and partners


We work hard and play hard, a customer will never love a company until an employee loves it first