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About Us

The County Group is one of the North West's fastest growing brokers, with over 35 brands, and one of the UK's Top 25 brokers.

Our focus is on 'bringing insurance back to the community'. We are a modern, forward-thinking insurance broker offering a traditional personal service. We work hard to invest in the latest technologies that make our services more accessible to consumers, source high quality policies and strive to keep our prices low.

Our Group

With over 35 long-established and widely recognised brands, we provide a complete spectrum of personal and business insurance policies. All our brands have market leading positions and offer expertise within their niche areas.

Some of our most well-known brands include JSW Insurance, insureTAXI, insureFLEET and many more.

You can see a full directory of our brands at the link below...

Our History

The County Group was formed in 2003 and soon set out on the acquisition trail, purchasing two high street insurance brokerages in the first two years. 

For the next 7 years, we had a focus on organic growth that saw the opening of our two customer contact centres in Crewe and Southport providing quotes and policies for customers across the country coupled with great customer service delivered by our specialist teams. 

In 2011 our Group Managing Director Alastair joined the board and we started executing the plan to “bring insurance back to the community”. With our buying power we were able to revitalise local brands and supercharge the customer offering.

We have not stood still as Alastair has overseen over twenty acquisitions in the last 8 years we now have branches stretching across the North of England and Wales, the Midlands and as far South as Worthing. We employ over 300 employees and handle over £100m of GWP.


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The Power of WE™ - Brown & Brown

The County Group are part of Brown & Brown, Inc. one of the world’s largest insurance broking businesses.

Brown & Brown supports our business by providing access to strong insurance partnerships, enhanced insurance products, risk management resources, and the expertise of over 14000 insurance professionals worldwide. To find out more, visit

Brown & Brown Insurance was founded in 1939 as a two-partner firm and has risen to become one of the largest insurance brokerages in the world. Powered by a culture that values high performance and perseverance, Brown & Brown is arguably the most efficient operating platform in the insurance brokerage business. With a long-standing history of proven success, Brown & Brown continues to grow and thrive in the extremely competitive and constantly changing insurance industry.

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The County Group work with a panel of UK’s leading insurance providers and financial lenders. With over 16 years’ experience, our relationships with our partners are second to none. This means that we can negotiate rates and terms on your behalf to help you find a great deal.

Due to our strong relationships with our insurers, we are able to find competitive rates to our clients. 

Get in touch

If you would like to get in touch with us to discuss your insurance requirements, please don't hesitate to get in touch with our friendly team. Call us on 0333 200 0053 or complete our request for a callback form