Keith Frost joins The County Group as Acquisitions Manager

We are delighted to announce that Keith Frost has joined The County Group as Acquisitions Manager.

Keith’s primary focus is to acquire UK based insurance brokers wishing to join The County Group whilst protecting their existing brand and legacy.

This builds on The County Group’s “community broker” strategy whereby Keith will design deal structures to suit vendors’ exit requirements and facilitate a smooth contractual and operation handover. In most instances, The County Group will keep the existing brand, staff and premises intact whilst increasing the operational efficiency and profitability of the brokerage. The overriding goal remains in that we want to provide a community broking service to local communities.

Keith has over 12 years’ experience in broker acquisitions, formerly working in Swinton M&A team.

“I’m delighted to have joined The County Group and to assist in their growth plans. That was the key driver for me. I’ve been watching them with interest and now seemed a perfect time to come on board. A key part for me is the opportunity to purchase insurance brokerages and integrate them into the Group using the formula that has worked really well so far.”

“If you look at some of our recent acquisitions – JSW, Safe & Sound, Clement & Gallagher – these were all great businesses and we haven’t changed a great deal since they joined us. We’ve just used our operation, compliance and marketing expertise to make them even better, and given the clients a better choice of products than they had before.”

“I fully intend to continue this model and give brokers an exit strategy that is very palatable both financially and emotionally. In my 12 years in the job, the vast majority of sellers ideally want to see their business continue as normal post-sale, and we are more than happy for sellers to remain running their brokerage if that is of interest to them.”

Keith Frost Acquisitions Manager

CEO and founder of The County Group, Dave Clapp, welcomed Keith Frost on board.

“I’m really pleased that Keith has joined us and he will be integral to our acquisition growth strategy. We need to carefully select our brokers and ensure both parties are mutually happy with the deal. Key to this is the staff, ensuring they feel totally welcomed and part of the family from day one. Keith will also ensure that the integration runs really smoothly too, in terms of any systems or process changes”.

“Organic growth within the company is remaining healthy too, which we are really pleased about. Keeping this organic growth on track, whilst adding two or three acquisitions per year that fit our profile perfectly, is County’s fundamental objective. Community broking is at the heart of our strategy, we believe there is strong demand for this from both personal and commercial customers.”

Dave Clapp CEO of The County Group

Recent acquisitions have include JSW Insurance Services, Safe & Sound Insurance, Clement Gallagher and most recently (July) Chester Insurance Services.

If you are interested in a confidential appointment with Keith Frost, please call 07771 958224 or email