Wales gives a warm welcome to The County Group

North Wales has said ‘croeso y cymru’ to us, one of the UK’s largest insurers after we acquired our fourth business in the region.

There has been another warm Welsh welcome for us following our latest takeover of Bruce Edward, Jones & Company in Caernarfon, which has seen all staff members retained including its three partners at the helm, Aled Edwards, Paul White and Mark Jones.

Bruce Edwards, Jones & Company specialise in commercial risks with a focus on business insurance, is the fourth firm in the region to be acquired by The County Group after its purchase of branches in Colwyn Bay, Denbigh and Wrexham.

The County Group, which is one of the UK’s Top 25 Insurance brokers with annual client premiums of more than £90m, has 22 employees across north Wales - the majority of which are original staff - with the four branches boasting more than 150 years of combined experience in the industry.

Group Managing Director, Alastair Christopherson, said: "I am delighted that we have managed to secure another fantastic business that complements our strategy. We have completed three very successful acquisitions in North Wales and really wanted to extend the reach of the business towards Caernarfon, the Llŷn Peninsula and Anglesey.

North Wales is a great region for us and the expertise and reputation of Bruce Edwards, Jones will only enhance our business further.

Aled Edwards, partner of Bruce Edwards, Jones & Company, added: "We felt The County Group was the right fit for Bruce Edwards, Jones, enabling us to continue the growth trajectory of our business while still being able to offer an excellent personal service to our clients.

"We now look forward to working with the whole team over the coming years to build our presence further in North Wales.”

The other brokers we acquired were Brady and Jones Insurance, based in Colwyn Bay, which still has original owner Mike Jones leading the team, George Williams Insurance in Denbigh, whose branch director George Williams has continued in his role, and Wrexham Insurance which is led by branch manager Liz McGuire but still has former owner Dennis Seward among the staff.

Liz says the branch is very much part of the community. Fundraising for local charities has become a regular feature. The last event was a cake sale for Cancer Research.

She said: “We have noticed that when we quote/sell travel insurance and go through the medical questions, lot of customer declare cancer diagnosis of some kind. We all know someone that cancer has touched, whether it’s family or friends. The response to that event was heart-warming. So many people popped in just to give to the collection helping us raise much needed funds for an incredible charity.”