County Acquire GWI Limited

The County Group acquires GWI Ltd – trading as George Williams Insurance Services

The County Group, incorporating County Insurance completes their 4th acquisition in seven months

We are pleased to announce the acquisition of Denbigh based insurance broker George Williams Insurance Services. GWI Ltd was founded in August 1989 so has been trading for just over 26 years and has 5 staff. The business is approximately a 15/85 split between personal and commercial insurance and is a £1.6m GPI broker.

The acquisition of George Williams Insurance Services follows the recent acquisitions of Chester Insurance Services (August ’15), Brady & Jones (October ‘15), and Heath Insurance (December ‘15).

George Williams is the sole owner and Managing Director of George Williams Insurance Services and will remain as MD to run and drive the business forward. The George Williams brand will remain, as will all existing staff and premises.

Dave Clapp, CEO of the County Group, comments on GWI Ltd becoming part of The County Group:

“We are delighted that GWI Ltd has joined The County Group. George has built a fantastic local community broking business over a number of years and has an experienced and knowledgeable team.”

“It is great news that George wants to remain at the helm of the business for years to come to carry on his good work. Client’s will see no discernible change in the operation of the brokerage, aside from benefiting from a broader product range and in some cases, more competitive premiums. Service levels will remain as high as ever.”

“George Williams Insurance Services is our second branch in North Wales and further highlights our commitment to community broking and personal service. This is at the heart of everything we do and this new acquisition fits very well into this strategy.”

George Williams of GWI Ltd commented:

“Joining The County Group was an attractive proposition from the opening conversations and my views only became more positive as I found out more. It was important to me that the brand, location and staff remained unchanged and we can continue to look after our clients well as we have done for over 26 years.”

“County will help accelerate the growth of the brokerage with their marketing, compliance and product expertise and our current and future clients will only see a positive impact.”

To summarise, post-acquisition County Insurance is now:

    • Over 200 employees
    • 16 Branches

Under the umbrella name of “The County Group”, this incorporates County Insurance Consultants Ltd, JSW Insurance Services Limited, Whitchurch Insurance and County Financial Services. We employ over 200 staff across 16 branches in the Midlands and North West.